Fundamentals and Practice 4/e
- Series: Chartered Institute of Marketing
- Paperback: 392 pages
- Publisher: Routledge; 4 edition (September 24, 2002)
- Language: English
- ISBN-10: 075065449X
- ISBN-13: 978-0750654494
- Product Dimensions: 7.4 x 0.8 x 9.7 inches
- Shipping Weight: 1.6 pounds
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